Marketing research use cases

Case 1

In multiple locations

  • Client: Device manufacturer
  • Type: Focus group interview (House visit and store shadowing)
  • Location: Jakarta and Yogyakarta
  • Size: 9 samples
  • Period: 7 days
  • Challenge: To conduct a survey in multiple locations in a limited period.

Case 2

With the latest device

  • Client: FMCG manufacturer
  • Type: Online survey and sample product testing
  • Size: 24 samples
  • Period: 6 days
  • Challenge: Respondents needed to watch stimulus videos with a device they are not familiar.

Case 3

With mom and kids

  • Client: FMCG manufacturer
  • Type: Online survey
  • Size: 18 parents and 18 kids
  • Period: 3 days
  • Challenge: Parents didn’t pay attention to brands while kids were moving around.

Case 4

In multiple countries

  • Client: FMCG manufacturer
  • Type: Depth Interview (House visit, Online survey and Online diary)
  • Location: Jakarta, Indonesia and Manila, Philippines
  • Size: 19 samples
  • Period: 14 days
  • Challenge: Moms with kids were required to keep a diary of their cooking for their family everyday.

Case 5

Targeting specific subjects

  • Client: Pharmaceutical company
  • Type: Depth Interview (House visit, Online survey and Online diary)
  • Location: Jakarta and Surabaya
  • Size: 24 patients and 4 experts samples
  • Period: 14 days
  • Challenge: Post surgery patients recruitment who was just discharged from hospital.

For inquiry, please contact us.